MarCom Web Specialist (Reports to MarCom manager which reports to V.P. Sales & Marketing)
· Creating content for Vidisco’s website and web marketing efforts (texts, articles, white papers, banners etc.).
· Implementing online campaigns (SEM)
· Google Analytics regular research and implementation of changes
according to conclusions – SEO, PPC, Adwords.
· Implementing actual content into website and continuously updating it
· Supervising graphics, SEO and web outsourced suppliers of design if required
· Create input for product development and launches
· White papers, case studies and newsletters on an ongoing basis
· Optional:
o Editing manuals and updating them
o Single source documentation drive and management
Skills required:
· Outstanding commercial writing skills
· Fundamental understanding of search technology SEO/ SEM
· Innovative and creative, curious and deeply familiar with the world of Web
· At least 1 year experience in SEO/ SEM and website/ web content management
· Knowledge of using content management systems (CMS)
· BA degree, preferably in communications/marketing/journalism/public relations/English
· English mother tongue level
· Ability to research information and draw conclusions from data gathered
· HTML knowhow - a significant advantage
· Knowhow in Flash - a significant advantage
· Social media “freak” an advantage (indication of affiliation to the web)
· Other languages an advantage
· Representative, service oriented and independent “self starter”
· Optional:
o Knowhow in Technical writing software (e.g. Robohelp, Doc 2 help, MS office suite at very high level, Smart Docs)
o At least 1 year experience in technical writing
o Technical writing certificate
please apply be emailing Marcom@vidisco.com
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